miercuri, 28 iulie 2010

Marketing power

A very basic example of marketing and brand power over quality. Apple iPad still remains a crappy combination of usless large screen phone comparing to other apparently similar products which came on the market 7 years before, like the HP TC 1100 tablet PC (PC as in computer not phone :P)
The same way it is found that, in communicating with people, only 5% of what you say is important, the most relevant part of the communication (about 65%) is in the way you say it ... same marketing power.